A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Here are just a few answer why you need to protect your brand:
Notice
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is probably of, if not the most compelling reason for registering your mark. With notice, a look at doing a look up an identical or similar mark as yours will make sure that you already own the mark, that is therefore put on notice that its use of an equivalent or similar mark to yours may result in trademark infringement. 3rd party is put on notice to choose a new and different mark. With such notice, registering your mark prevents a conflict in earth.
Social Media
Social media is an important resource for some businesses. Customers search for brand names on the many social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies into position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s internet sites account. Observe venue’s policies for more. However, I have found that when you complain to social media site for these wrongdoing distinguish between assignment and transmission of trademark claim that another is usually your brand without permission, the sites administrator responds with a request of proof of ownership for the subject type. A trademark registration gives compelling proof brand usage.
Brand Loyalty
Registering your mark shows a persistence to your brand and shows buyers that commitment. The goodwill that could be developed through such commitment is invaluable to a business.
Cybersquatting
Cybersquatters register domain names that are indifferent or much other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) as a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a domain name name that is identical or similar to ones trademark.
Trademark Renewals
Trademark registration can work for as long as you continue using the mark in commerce. Undoubtedly are a some firms that have registered trademarks possess over century old.
Trademark registration may quit for organization, no matter. However, there a lot of compelling options for protecting your brand just you protect any other business computer software. A trademark is your business’ brand, its identifier. Protect it with trademark registration.